What is Digital Marketing?

What is digital marketing?

Digital marketing is the promotion of brands through the internet and other forms of digital communication in order to connect with potential customers. This includes text and multimedia messages as a marketing channel in addition to email, social media, and web-based advertising.

Digital marketing, also known as online marketing, encompasses all marketing efforts conducted via the internet. Businesses use digital channels to connect with current and prospective customers, such as search engines and other websites. Communication via text or multimedia messages is also included.

What exactly does a digital marketer do?

A Digital Marketer’s job is to drive brand awareness and lead generation through digital channels, which means that they spend their days creating, posting, or updating content, monitoring or managing social interactions and campaigns, and performing other tasks to help a company’s digital channels.

The work of a Digital Marketer includes managing social media marketing campaigns, working on search engine optimization or search engine marketing efforts, overseeing email campaigns, and creating content for a company blog, depending on the company, industry, and seniority of a role.

What are the types of digital marketing?

As previously stated, marketing was traditionally done through print (newspapers and magazines) and broadcast advertisements (TV and radio). These are still active channels today. Digital marketing channels have and will continue to evolve. The following are eight types of the most common ways for businesses to boost their marketing efforts. Remember that some businesses may use multiple channels in their efforts.

Search Engine Marketing (SEM)

Search engine marketing is all about getting your website to the top of search results when someone searches for your brand, products, and services, as well as other relevant words and phrases.

This provides a great opportunity for business promotion. Purchasing ads on search engines either Sponsored ads or SEO increase traffic to your website and help you market your business and capitalize on future leads. 

Bing Ads and Google Ads are the two most popular SEM services. These paid ads appear at the top of search engine results pages, providing instant visibility.

Pay-Per-Click Advertising

Pay-per-click advertising allows marketers to reach Internet users on a variety of digital platforms by displaying paid advertisements. Advertising agencies can set up Ads on Google, Bing, Pinterest, or Facebook to show their ads to people searching for terms related to their products or services.

Google Ads and Facebook Ads are the most widely used platforms. Google Ads allows you to pay for top positions on Google’s search engine pages at a cost “per click” of the links you place. Paid ads on Facebook allow users to pay to customize a video, image post, or slideshow that Facebook will publish to the news feeds of people who match your business’s target audience. LinkedIn, Twitter, and Instagram are some other platforms.

Content Marketing

The creation and promotion of content for the purpose of increasing brand awareness, traffic growth, lead generation, and customer engagement is referred to as content marketing. The majority of content is published on a website and then promoted via social media, email marketing, and search engine optimization.

Channels for Content Marketing 

There are various channels that can help you establish a result-driven content strategy. There are; 

  • Blog posts-Writing and publishing articles on a company blog can help your business generate organic search traffic; 
  • Ebooks-Ebook content educates website visitors, trades content for a reader’s contact information, and generates leads for your business.
  • Infographics: Infographics are a type of visual content that assists website visitors in visualizing a concept that you want them to learn.
  • Visual elements: Television is a popular digital marketing channel through which video content can be shared online and it broadens the patience of the visitors.

Email Marketing

Email marketing is used by businesses to communicate with their target audiences and it’s frequently used to promote content, discounts, and events, as well as to direct customers to a company’s website. Typically, digital marketers will use a variety of digital marketing channels to add leads to their email lists. They create customer acquisition funnels through email marketing to convert those leads into customers.

Email marketing strategy includes the following types of emails: blog subscription newsletters, follow-up emails to website visitors who download from your blog, customer welcome emails, and promotion emails.

Social Media Marketing

The primary goal of a social media marketing campaign is to raise brand awareness and build social trust. As you progress in social media marketing, you will be able to use it to drive traffic and generate leads for your business or sales channel. Promoted posts and tweets are two examples of social media marketing. 

Social media marketing channels include Facebook, Twitter, LinkedIn, Instagram, Snapchat, and Pinterest. Many marketers will use the social media platforms listed above to create a viral campaign, and you should follow suit by hiring a content creator/strategist.

Affiliate Marketing

Affiliate marketing is one of the oldest forms of marketing, and the internet has given this a new life. This is a type of performance-based advertising in which you receive a commission for promoting someone else’s products or services on your website. 

Affiliate marketing channels include hosting video ads through the YouTube Partner Program and posting affiliate links from your social media accounts.

This is part of the relatively new wave of influencer marketing. Creating an influencer advertisement can be a highly effective form of affiliate marketing. Finding the right content creators can take your digital campaign to the next level.

Sponsored Content

With sponsored content, your brand pays another company to create and promote content that mentions your brand or service in some way. Influencer marketing is a popular form of sponsored content. In this type of sponsored content, a brand pays an influencer in its industry to publish posts or videos about the company on social media. A blog post or an article highlighting a topic, service, or brand could also be considered sponsored content.

SMS Messaging

Marketing your products via SMS or text messages is a quick way to reach potential leads; companies can send information about their latest promotions or offer opportunities to eager customers. If your customers have any questions or require additional information, it is also a convenient way for them to contact customer service.

Messages can be sent directly to a mobile phone via text or via platforms such as Facebook Messenger or WhatsApp. Political candidates running for office also use SMS message campaigns to spread positive information about their platforms.

What are the advantages of digital marketing?

Given the variety of digital marketing methods, there is a multitude of benefits available to tech native users. On a broad level, digital marketing enables businesses to reach customers while they are engaged in everyday activities such as searching social media, reading online articles, watching videos, and so on. Customers who are exposed to marketing in this natural and consistent manner can gain a variety of commercial benefits.

Among the advantages are:

Lower cost

A well-planned and well-targeted digital advertising strategy can reach the right customers for significantly less money than traditional marketing methods.


If your customer database is linked to your website, you can greet visitors with personalized offers every time they visit. The more they buy from you, the better you’ll be able to optimize your customer profile and market to them.


By actively participating in and managing social media, you can increase customer loyalty and establish a reputation for being easy to engage with.

Social currency

Digital marketing allows you to create engagement and loyalty using content marketing tactics. This content (images, videos, and articles) can gain social currency by being passed from user to user and becoming viral.

Improved conversion rates

If you have a website, your customers are only a few clicks away from making a purchase. Unlike other forms of media that require people to get up and make a phone call or visit a store, digital marketing can be seamless and immediate.

All of these aspects of digital marketing have the potential to increase sales.


A career in digital marketing is rewarding, and having the skills that employers seek is the best way to land your first job. For further assistance check out Crelor Space online and enroll for that digital marketing course today.